My service work centers on translating research on digital well-being into accessible, community-facing engagement. Through the Social Technology and Research (S.T.A.R.) Lab, I collaborate with local youth, caregivers, healthcare professionals, and educators to promote healthy technology use among children and adolescents. These efforts include ongoing partnerships with WVU Children’s Hospital, participation in community festivals (e.g., WV Wellness Festival), and outreach to K–12 schools through the West Virginia Public Education Collaborative Speakers Bureau. I am regularly invited to engage in these activities multiple times each semester across local, regional, and statewide contexts in West Virginia and Pennsylvania. At children’s health fairs and school-based events, my work focuses on facilitating conversations with parents and caregivers about the role of social media and digital environments in children’s mental health and development. I demonstrate technology-related tools, share evidence-based resources, and create space for meaningful dialogue around topics that are often overlooked in traditional health settings. Importantly, I also engage directly with children and teens through research activities, collecting data (with parental consent) that allows young people to share their perspectives on digital well-being, social media design features, and emerging policy interventions such as warning labels. These interactions serve multiple goals: generating original data, increasing awareness among families, and informing community partners. Parents frequently express appreciation for having digital well-being discussed alongside physical and mental health, reinforcing the importance of recognizing “digital” as a critical, yet still underrepresented, dimension of a child’s health.

My department and university-level service focuses on building sustainable academic infrastructure, supporting students, and advancing global and technological initiatives within the Chambers College of Business. A central component of this work is my continued leadership and advocacy for the Social Technology and Research (S.T.A.R.) Lab, which engages youth, healthcare partners, and community organizations in research and programming related to minors’ digital well-being. Through collaborations with WVU Children’s Hospital and community partners such as Ascend WV, the Lab supports initiatives that combine applied research, youth voice, and public engagement. I am also actively involved in student and faculty-facing service across the College and University. This includes participation in First-Generation Faculty and Staff programming, invited panels and speaker events, and ongoing committee service at both the departmental and university levels (e.g., Promotion & Tenure, Curriculum, Academic Technology, and Faculty Welfare committees). In addition, I developed and launched WVU’s study abroad program to Japan, serving as a trip leader and member of the Robbins Center Global Advisory Council to support global learning opportunities for students. Community Engagement & Outreach My community service emphasizes translating research on digital well-being into accessible, community-facing engagement. Through my S.T.A.R. Lab and invited outreach efforts, I regularly engage with parents, caregivers, educators, healthcare professionals, and youth at children’s health fairs, wellness festivals, and K–12 school events. These activities include hands-on demonstrations, resource sharing, and facilitated conversations about social media, mental health, and healthy technology use among minors. In addition to awareness-building, this work often includes IRB-approved research activities that elevate youth voice, allowing children and adolescents to share their perspectives on digital well-being, platform design features, and emerging policy interventions (e.g., social media warning labels). I also serve as a member of the West Virginia Public Education Collaborative Speakers Bureau, through which I am invited to schools and community organizations to contribute to statewide conversations about youth, technology, and well-being. This service reflects a commitment to evidence-based advocacy and meaningful partnership with community stakeholders. Alongside this broader community engagement, I serve as a mentor with Libera, a West Virginia nonprofit dedicated to helping young women build independence, confidence, and life skills through one-on-one mentorship. Grounded in the state motto Montani Semper Liberi (“Mountaineers are always free”), Libera connects women ages 18 and older with mentors who can offer encouragement, advocacy, and support. This role allows me to engage in sustained, relational service focused on well-being, agency, and empowerment. Service to the Discipline My disciplinary service supports the development, rigor, and impact of marketing and consumer research. I co-developed and co-led a Level 2 conference track for the 2025 Transformative Consumer Research (TCR) Conference, hosted by American University. This track, "Exploring Fresh Starts in a Climate of Resource Scarcity: Examining Microcredits," brought together researchers, industry experts, and nonprofit partners to advance interdisciplinary dialogue and socially impactful scholarship. I also serve in editorial and peer-review roles that contribute to scholarly quality and governance, including advisory board service and invited manuscript reviews for leading journals. Collectively, this work reflects a commitment to mentoring the field through constructive review and advancing research at the intersection of marketing, policy, and social impact. Service Awards These service awards recognize sustained contributions at the departmental, college, university, and community levels, as well as ongoing outreach work involving direct, person-to-person engagement with underserved populations. Distinction in Outreach award: Chambers College of Business, Marketing Department (2025, 2023, 2020) Distinction in Service award: Chambers College of Business, Marketing Department (2021)