I am an Associate Professor of Marketing at West Virginia University. I also serve as the Social Technology And Research (S.T.A.R.) Lab Founder & Director. As a social marketing researcher, I use a variety of approaches to address the following three primary streams of research: (1) Health, Financial, & Digital Well-Being; (2) Consumer Collaboration & Competition; and (3) Social Responsibility & Branding. My research has recently been published in the Journal of Public Policy & Marketing, the Journal of the Academy of Marketing Science, the Journal of Consumer Affairs, the Journal of Business Research, the Journal of Services Marketing, the Journal of Consumer Marketing, and the Journal of Marketing Education, among others. My work has also been highlighted by the Associate Press worldwide, including The Hill, Yahoo News, Pourquoi Docteur, and Welch News. I regularly present my work at refereed conferences nationally and internationally. Additionally, my teaching experience includes the following: undergraduate -digital marketing, consumer behavior, marketing research, strategy, principles; graduate- advanced marketing research. Prior to pursuing a doctoral degree, I worked as a brand manager with Black & Decker. I worked specifically with the Porter-Cable and Delta Machinery brands, and was heavily involved in coordinating product launches and national marketing campaigns. My experience with Black & Decker garnered a unique manufacturing perspective and global exposure to many industries. “Sharenting in an Evolving Digital World: Increasing Online Connection and Consumer Vulnerability” was recently published in the Journal of Consumer Affairs. Parents and caregivers- here is an excellent synopsis of this research.

Articles (published, pending)

& Presentations

Visit this section for my published articles and book chapters, selected research in progress, national conference proceedings, presentations, and helpful guides for researchers.

Undergraduate & Graduate

Teaching

This section describes my teaching record for marketing majors and doctoral students. Evaluations and unsolicited feedback from students, peers, and the business community are provided.

Resources for Researchers,

Students, and Businesses

Some of my most-requested suggestions, tips, how-to guides, and exemplars are available for all interested peers, marketing students (undergraduate & doctoral), practitioners, and small business owners.